Davide Proserpio

News | Recent Publications | Working Papers | Recent Talks | Students | Rejections | Teaching | Resources

I am an Assistant Professor of Marketing at University of Southern California Marshall School of Business, where I study problems related to digital markets. Some of the topics I work on include the sharing economy, online trust and reputation, and advertising. Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg , John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV. I am also on Google Scholar and SSRN.


News

  • 12/29/2021 - I was the guest of "How To Save Your Vacation Rental Business", a podcast series hosted by vacation rental advocate Dana Lubner (listen)

  • 11/05/2021 - I was interviewed by NBC News about the effect of Airbnb on the housing market


Recent Publications (all)

  • The Market for Fake Reviews SSRN
    Sherry He, Brett Hollenbeck, and Davide Proserpio
    Forthcoming, Marketing Science

    Abstract in proceedings of the 22nd ACM Conference on Economics and Computation (EC'21), Budapest, Hungary.
    🏆 Exemplary Empirics Track Paper at EC'21.

    We wrote a letter about it for SIGecom Exchanges.

    Selected media coverage
    The New York Times (11/19/20)
    Corriere della Sera (09/27/20)
    Business Insider (09/07/20)
    CNBC (09/06/20)
    The Economist (09/03/2020)

  • Research: Restricting Airbnb Rentals Reduces Development LINK
    Ron Bekkerman, Maxime Cohen, Edward Kung, John Maiden, and Davide Proserpio
    Harvard Business Review, November 17, 2021

  • Does gender matter? The effect of management responses on reviewing behavior SSRN
    Davide Proserpio, Isamar Troncoso, and Francesca Valsesia
    Marketing Science, 40(6):1199–1213

    A shorter version of this paper titled Management responses and gender bias: Evidence from the hotel industry has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).

  • Nowcasting gentrification using Airbnb data Arxiv version
    Shomik Jain, Davide Proserpio, Giovanni Quattrone, and Daniele Quercia
    In Proceedings of the 23th ACM Conference on Computer-Supported Cooperative Work and Social Computing

  • How Fake Customer Reviews Do — and Don't — Work LINK
    Sherry He, Brett Hollenbeck, and Davide Proserpio
    Harvard Business Review, November 24, 2020

  • A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average SSRN
    Georgios Zervas, Davide Proserpio, and John W. Byers
    Marketing Letters 32, 1–16 (2021)

    Selected media coverage
    Vice (11/07/2019)
    Wired (05/07/15)
    TechCrunch (04/11/15)
    Corriere della Sera, print edition (03/27/15) PDF
    Mashable (02/25/15)
    New York Times (01/30/15)

  • Soul and Machine (Learning) SSRN
    Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, Hema Yoganarasimhan
    Marketing Letters 31(4), 393-404 (2020)

  • The positive effect of not following others on social media PDF
    Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes
    Journal of Marketing Research, 57(6):1152–1168 (2020)

  • The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb SSRN
    Kyle Barron, Edward Kung, and Davide Proserpio
    Marketing Science, 40(1):2347 (2021)

    Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.

    Selected media coverage
    Forbes (02/22/20)
    U.S. News (02/05/19)
    CityLab (02/01/19)
    BBC News (08/30/18)
    Beme News (05/09/18)
    Bloomberg (04/17/2018)
    CityLab (08/02/17)
    Fast Company (08/08/17)
    The Wall Street Journal (10/23/17)
    The Huffington Post (10/30/17)
    Il Sole 24 Ore (11/03/17)
    The Wall Street Journal (11/05/17) d Business Review, April 17, 2019


Working Papers

  • Words Meet Photos: When and Why Visual Content Increases Review Helpfulness SSRN
    Gizem Cylean, Kristing Diehl, and Davide Proserpio
    (Risky) Revision requested at Journal of Marketing Research

  • The Effect of Short-Term Rentals on Residential Investment SSRN
    Ron Bekkerman, Maxime Cohen, Edward Kung, John Maiden, and Davide Proserpio
    Major revision at Marketing Science
    🏆 Best Paper Nominee at CIST'21.

  • Product2Vec: Understanding Product-Level Competition Using Representation Learning SSRN
    Fanglin Chen, Xiao Liu, Davide Proserpio, and Isamar Troncoso
    Reject and resubmit at Marketing Science

    A shorter version of this paper titled Studying Product Competition Using Representation Learning appears in the proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR2020), Xian, China.

  • Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry SSRN
    Suman Basuroy, Yongseok Kim, and Davide Proserpio

    A shorter version of this paper has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).

  • I Hear You: Does Quality Improve with Customer Voice? SSRN
    Uttara M Ananthakrishnan, Davide Proserpio, and Siddhartha Sharma

    Abstract in proceedings of the 21st ACM Conference on Economics and Computation (EC'20).
    🏆 Exemplary Empirics Track Paper at EC'20.

  • Baring the Sharing Economy: Concepts, Classification, Findings, and Future Directions SSRN
    Davide Proserpio and Gerard J. Tellis


Students

Here is a list of students I am currently working with:

  • Fanglin Chen (5th year PhD student in Marketing at NYU)

  • Shomik Jain (USC Viterbi School of Engineering undergrad; Shomik is now at Palantir Technologies and will join a PhD program at MIT in 2022)

  • Yongseok Kim (5th year PhD student in Marketing at UTSA)

  • Siddhartha Sharma (Sid joined the Kelley School of Business (IU Bloomington) in the fall 2020)

  • Isamar Troncoso (5th year PhD student in Marketing at USC)


Recent Talks (all)

  • 15th North American Meeting of the Urban Economics Association, October 2021
    The effect of short-term rentals on residential investments

  • Airbnb, August 2021
    The effect of short-term rentals on residential investments

  • Louvain and Paris Economics of Digitization joint seminars, June 2021
    Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

  • The Centre for Urban Science and Progress, London, May 2021
    Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

  • Harvard University, May 2021
    The Market for Fake Reviews

  • Northeastern University, April 2021
    The Market for Fake Reviews

  • McGill University, February 2021
    The Market for Fake Reviews

  • Stanford University, January 2021
    The Market for Fake Reviews


Recent Rejections

Life isn't all beer and skittles, so in my academic life I also get tons of rejections. Here is a non-exhaustive list of recent rejections:

  • 2022 - NBER Economic Analysis of Regulation Conference

  • 2021 - Marketing Science, FTC Micro Conference, QJE, QME Conference, CIST, USC Lusk Center Grant, JMR

  • 2020 - ICWSM, WISE, NSF Postdoc scholarship, EC20 (two papers), Google Faculty Research Award, Amazon Research Awards, Management Science, Bass FORMS Conference (2 papers)

  • 2019 - Facebook grant, 13th Digital Economics conference (Toulouse), ICIS 2019, EC19, Management Science


Teaching

  • PhD Seminar (Fall 2021)

  • BUAD 307 - Marketing Fundamentals (Fall 2021)

  • BUAD 307 - Marketing Fundamentals (Fall 2020)

  • BUAD 307 - Marketing Fundamentals (Fall 2019)

  • BUAD 307 - Marketing Fundamentals / MKT 385 -- Marketing of Creative Disruption and Innovation (Fall 2018)

  • BUAD 307 - Marketing Fundamentals (Fall 2017)

  • BUAD 307 - Marketing Fundamentals (Fall 2016)


Contact information
USC Marshall School of Business
Marketing Department
701 Exposition Blvd, HOH 332
Los Angeles, CA 90089.
Email: name.lastname at marshall.usc.edu
Phone: +1 617-396-6555
Twitter: @dade_us
Github: https://github.com/dadepro