I am an Associate Professor of Marketing at University of Southern California Marshall School of Business, where I study problems related to digital markets. Some of the topics I work on include the sharing economy, online trust and reputation, and advertising. Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg, John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV. I am also on Google Scholar and SSRN.

Since 2023, I organize an annual conference on platforms, Workshop on Platform Analytics, with Ken Wilbur and Minkyung Kim.

Recently, I started a newsletter with Marco Giacoletti and Chris Parsons, R.E.A.L. (Real Estate Analytics Lab), which provides insights, grounded in rigorous data analysis, on the current state of real estate markets. You can subscribe here.

I am currently on leave from USC and working full time at Amazon in the Climate Pledge Friendly organization.

News

• 12/2024 - Our sports betting paper is cover by The Economist

• 09/2024 - Our sports betting paper is cover by NBC Connecticut, The Guardian, Yahoo Finance, Bloomberg, The Athlantic

• 08/2024 - Our sports betting paper is cover by New York Times

• 07/2024 - Our sports betting paper is cover by Bloomberg, Business Insider, Fortune, MarketWatch, Front Office Sports, Card Player, UnHerd, MSN.

Recent Publications (all)

• The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon SSRN
  Davide Proserpio, Al goli, Tyler Mangini, Ken Lau, and Daniela Yu
  Forthcoming at IJRM
  

  A shorter version of this paper has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2025, Social Science and Sociophysics Track (without conference proceedings).

• Using Traditional Text Analysis and Large Language Models in Service Failure and Recovery SSRN
  Francisco Villarroel Ordenes, Grant Packard, Jochen Hartmann, and Davide Proserpio
  Journal of Service Research, 2025

• Online Reviews: A Literature Review and Roadmap for Future Research SSRN
  Martina Pocchiari, Davide Proserpio, and Yaniv Dover
  IJRM, 2024

• Words Meet Photos: When and Why Visual Content Increases Review Helpfulness SSRN
  Gizem Cylean, Kristin Diehl, and Davide Proserpio
  Journal of Marketing Research 61 (1), 5-26

Working Papers

• The Financial Consequences of Legalized Sports Gambling SSRN
  Brett Hollenbeck, Poet Larsen, and Davide Proserpio

  Selected media coverage
  The Economist (12/05/24)
  New York Times (08/21/24)
  Bloomberg (07/26/24)
  Business Insider (08/01/24)

• Information Signals in Sponsored Search: Evidence from Google's BERT SSRN
  Poet Larsen and Davide Proserpio
  Reject and resubmit at JMR

• Algorithm failures and consumers response: Evidence from Zillow SSRN
  Isamar Troncoso, Runshan Fu, Nikhil Malik, and Davide Proserpio

R.I.P. Papers (papers I am not actively working on)

• Product2Vec: Leveraging representation learning to model consumer product choice in large assortments SSRN
  Fanglin Chen, Xiao Liu, Davide Proserpio, and Isamar Troncoso
  

  A shorter version of this paper titled Studying Product Competition Using Representation Learning appears in the proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR2020), Xian, China.

• Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry SSRN
  Suman Basuroy, Yongseok Kim, and Davide Proserpio
  

  A shorter version of this paper has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).

• Baring the Sharing Economy: Concepts, Classification, Findings, and Future Directions SSRN
  Davide Proserpio and Gerard J. Tellis

Students

Here is a list of students I am currently working or worked with:

• Poet Larsen (dissertation committee chair). Placement: Postdoc, Harvard Business School

• Isamar Troncoso (dissertation committee co-chair). Placement: Assistant Professor, Harvard Business School

• Fanglin Chen (dissertation committee member). Placement: Assistant Professor, University of Miami Herbert Business School

• Yongseok Kim (dissertation committee member). Placement: Assistant Professor, University of San Diego

• Gizem Celyan (dissertation committee member). Placement: Postdoc, Yale University

• Shomik Jain (USC Viterbi School of Engineering undergrad). Shomik will spend a year at Palantir Technologies before joining a PhD program at MIT in Fall 2022

• Siddhartha Sharma (dissertation committee member). Placement: Assistant Professor, Kelley School of Business (IU Bloomington)

Recent Talks (all)

• WU Vienna, March, 2025
  The Financial Consequences of Legalized Sports Gambling

• University of Las Vegas, February, 2025
  The Financial Consequences of Legalized Sports Gambling

• Virtual Quant Markeing Seminary, September, December 2024
  The Financial Consequences of Legalized Sports Gambling

• IESEG, September 2024
  The Financial Consequences of Legalized Sports Gambling

• INSEAD, May 2024
  Algorithm failures and consumers response: Evidence from Zillow

• Winter AMA, February 2024
  Lesson learned from Quant-CB collaborations

• University of Maryland, September 2023
  Algorithm failures and consumers response: Evidence from Zillow

• Bologna University, Marketing Department, July 2023
  Algorithm failures and consumers response: Evidence from Zillow

• Third Conference on Customer Journeys 2023, June 2023
  Algorithm failures and consumers response: Evidence from Zillow

• Third Conference on Customer Journeys 2023, June 2023
  Algorithm failures and consumers response: Evidence from Zillow

• University of Miami, March 2023
  The Market for Fake Reviews

• University of Arizona, February 2023
  The Market for Fake Reviews

Recent Rejections

Life isn't all beer and skittles, so in my academic life I also get tons of rejections. Here is a non-exhaustive list of recent rejections:

• 2024 - Marketing Science (x2), UTD Bass Conference, EC24 (x2), PNAS (x2), Management Science (desk rejected), Nature (desk rejected), Winter AMA

• 2023 - Journal of Urban Economics, USC Lusk research grant, Platfrom Strategy Research Symposium (BU), Marketing Science

• 2022 - NBER Economic Analysis of Regulation Conference, WISE, AEJ: Policy

• 2021 - Marketing Science, FTC Micro Conference, QJE, QME Conference, CIST, USC Lusk Center Grant, JMR

• 2020 - ICWSM, WISE, NSF Postdoc scholarship, EC20 (two papers), Google Faculty Research Award, Amazon Research Awards, Management Science, Bass FORMS Conference (2 papers)

• 2019 - Facebook grant, 13th Digital Economics conference (Toulouse), ICIS 2019, EC19, Management Science

Teaching

• BUAD 307 - Marketing Fundamentals (Fall 2022)

• PhD Seminar (Fall 2021)

• BUAD 307 - Marketing Fundamentals (Fall 2021)

• BUAD 307 - Marketing Fundamentals (Fall 2020)

• BUAD 307 - Marketing Fundamentals (Fall 2019)

• BUAD 307 - Marketing Fundamentals / MKT 385 -- Marketing of Creative Disruption and Innovation (Fall 2018)

• BUAD 307 - Marketing Fundamentals (Fall 2017)

• BUAD 307 - Marketing Fundamentals (Fall 2016)