I am an Associate Professor of Marketing at University of Southern California Marshall School of Business, where I study problems related to digital markets. Some of the topics I work on include the sharing economy, online trust and reputation, and advertising. Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg , John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV. I am also on Google Scholar and SSRN.

News

• 05/2023 - I talked with Fast Company about the impact of Airbnb on the housing market

• 06/2022 - "The effect of home-sharing on house prices and rents: Evidence from Airbnb" was one of the five finalists for the 2021 John D.C. Little Award

• 04/2022 - "The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry" was one of the four finalists for the 2022 Weitz-Winer-O’Dell Award

• 12/29/2021 - I was the guest of "How To Save Your Vacation Rental Business", a podcast series hosted by vacation rental advocate Dana Lubner (listen)

• 11/05/2021 - I was interviewed by NBC News about the effect of Airbnb on the housing market

Recent Publications (all)

• Words Meet Photos: When and Why Visual Content Increases Review Helpfulness SSRN
  Gizem Cylean, Kristing Diehl, and Davide Proserpio
  Forthcoming, Journal of Marketing Research

• I Hear You: Does Quality Improve with Customer Voice? SSRN
  Uttara M Ananthakrishnan, Davide Proserpio, and Siddhartha Sharma
  Forthcoming, Marketing Science
  

  Abstract in proceedings of the 21st ACM Conference on Economics and Computation (EC'20).
  🏆 Exemplary Empirics Track Paper at EC'20.

• Detecting Fake Review Buyers Using Network Structure: Direct Evidence from Amazon SSRN
  Sherry He, Brett Hollenbeck, Gijs Overgoor, Davide Proserpio, and Ali Tosyali
  Proceedings of the National Academy of Sciences 119, no. 47 (2022): e2211932119.

• The Effect of Short-Term Rentals on Residential Investment SSRN
  Ron Bekkerman, Maxime Cohen, Edward Kung, John Maiden, and Davide Proserpio
  Forthcoming, Marketing Science
  
  Abstract in proceedings of the 23rd ACM Conference on Economics and Computation (EC'22).
  🏆 Best Paper Nominee at CIST'21.

• The Market for Fake Reviews SSRN
  Sherry He, Brett Hollenbeck, and Davide Proserpio
  Marketing Science, 2022,Vol.41(5),p.896-921
  

  Abstract in proceedings of the 22nd ACM Conference on Economics and Computation (EC'21), Budapest, Hungary.
  🏆 Exemplary Empirics Track Paper at EC'21.
  

  We wrote a letter about it for SIGecom Exchanges.

  Selected media coverage
  The Wall Street Journal (06/13/21)
  The New York Times (11/19/20)
  Corriere della Sera (09/27/20)
  Business Insider (09/07/20)
  CNBC (09/06/20)
  The Economist (09/03/2020)

• Research: Restricting Airbnb Rentals Reduces Development LINK
  Ron Bekkerman, Maxime Cohen, Edward Kung, John Maiden, and Davide Proserpio
  Harvard Business Review, November 17, 2021

• Does gender matter? The effect of management responses on reviewing behavior SSRN
  Davide Proserpio, Isamar Troncoso, and Francesca Valsesia
  Marketing Science, 40(6):1199–1213 (2021)
  

  A shorter version of this paper titled Management responses and gender bias: Evidence from the hotel industry has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).

Working Papers

• Product2Vec: Leveraging representation learning to model consumer product choice in large assortments SSRN
  Fanglin Chen, Xiao Liu, Davide Proserpio, and Isamar Troncoso
  

  A shorter version of this paper titled Studying Product Competition Using Representation Learning appears in the proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR2020), Xian, China.

• Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry SSRN
  Suman Basuroy, Yongseok Kim, and Davide Proserpio
  

  A shorter version of this paper has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).

• Baring the Sharing Economy: Concepts, Classification, Findings, and Future Directions SSRN
  Davide Proserpio and Gerard J. Tellis

Students

Here is a list of students I am currently working or worked with:

• Isamar Troncoso (dissertation committee co-chair). Placement: Assistant Professor, Harvard Business School

• Fanglin Chen (dissertation committee member). Placement: Assistant Professor, University of Miami Herbert Business School

• Yongseok Kim (dissertation committee member). Placement: Assistant Professor, University of San Diego

• Gizem Celyan (dissertation committee member). Placement: Postdoc, Yale University

• Shomik Jain (USC Viterbi School of Engineering undergrad). Shomik will spend a year at Palantir Technologies before joining a PhD program at MIT in Fall 2022

• Siddhartha Sharma (dissertation committee member). Placement: Assistant Professor, Kelley School of Business (IU Bloomington)

Recent Talks (all)

• The Hong Kong Polytechnic University, December 2022
  The effect of short-term rentals on residential investments

• Facebook, Online, September 2022
  The Market for Fake Reviews

• Social@ IDC, Herzliya, Israel, May 2022
  The Market for Fake Reviews

• Nova School of Business and Economics, April 2022
  The effect of short-term rentals on residential investments

• Erasmus Research Institute of Management Marketing Seminar, April 2022
  The effect of short-term rentals on residential investments

• Symplatform, April 2022
  The Market for Fake Reviews

• 16th Annual Bass FORMS Conference, March 2022
  The effect of short-term rentals on residential investments

• Fox School of Business, Temple University, February 2022
  The effect of short-term rentals on residential investments

• 15th North American Meeting of the Urban Economics Association, October 2021
  The effect of short-term rentals on residential investments

Recent Rejections

Life isn't all beer and skittles, so in my academic life I also get tons of rejections. Here is a non-exhaustive list of recent rejections:

• 2022 - NBER Economic Analysis of Regulation Conference , WISE, AEJ: Policy

• 2021 - Marketing Science, FTC Micro Conference, QJE, QME Conference, CIST, USC Lusk Center Grant, JMR

• 2020 - ICWSM, WISE, NSF Postdoc scholarship, EC20 (two papers), Google Faculty Research Award, Amazon Research Awards, Management Science, Bass FORMS Conference (2 papers)

• 2019 - Facebook grant, 13th Digital Economics conference (Toulouse), ICIS 2019, EC19, Management Science

Teaching

• BUAD 307 - Marketing Fundamentals (Fall 2022)

• PhD Seminar (Fall 2021)

• BUAD 307 - Marketing Fundamentals (Fall 2021)

• BUAD 307 - Marketing Fundamentals (Fall 2020)

• BUAD 307 - Marketing Fundamentals (Fall 2019)

• BUAD 307 - Marketing Fundamentals / MKT 385 -- Marketing of Creative Disruption and Innovation (Fall 2018)

• BUAD 307 - Marketing Fundamentals (Fall 2017)

• BUAD 307 - Marketing Fundamentals (Fall 2016)